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Reality TV or Reality on Stage What’s the Rage?

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Denise Baril, Founder
Workplacespeakernetwork.com

Have you ever been to a meeting where all the aspects of the event are seemingly looked after until the presenter starts talking? The audience is given great information but in no way is energized by the speaker experience. When this happens the rating of your event starts to drop. It has nothing to do with your planning and everything to do with matching the needs of the audience to the live presentation. Welcome to reality tv speaker style.

Today people want something more from presentations. They want to see themselves in the information and examples being shared. The more connected the speaker is to the audiences the more 5 star ratings they will get. How do you make the magic happen? Here are 5 things you can do to match the right speaker to the right audience.

1) Ask and You Shall Receive

Make sure you understand what the organizers like and don’t like before you go to select a speaker. I just met a conference organizer who shared how the last conference they planned was built around a strict business theme. In the end he said the event sucked the life out of their attendees. Not the outcome they were looking for. This year they are clear that they want an educational focus mixed with inspiration...edutainment. When people are able to determine their needs clearly, it allows planners to capture the essence of what their clients want. The more thumbs up the better life gets!

2) Use a Guide to Screen Speakers

Systems are everything today. At the Workplace Speaker Network we created a guide to help event organizers and planners standardize the speaker screening process. Conference committees or organizers may change up annually. Having a consistent screening process they can use to replicate their success matters.

3) Preview Speakers via Video

The best way to screen a speaker if you cannot see them present live, is to view their performance via video. With you tube being the second largest search engine in the world today, leverage it to your advantage. If you are part of the decision making process, use video to screen multiple speakers and showcase your top 3 picks. It welcomes your clients to feel good about their speaker investment and places the final stamp of approval into their hands. They know their audience best.

4) Ask About Audience Engagement

Ask the speaker what kind of tools or ways they drive participation or buy in from the audience. In the age of reality everything, people want to see themselves in the talk. They want to feel like they are being heard. The more presenters use interactive tools like Joinspeaker.com to invite people to ask questions from their phones, the higher value they feel they are getting. Our capacity to create a high level of social engagement not only leverages our relationships but also becomes a crucial component of event success.

5) Many Eyes Make Light Work

The best way to know exactly what everyone wants to ensure you involve all stakeholders in the process. Ask who the stakeholders are and their needs/requests. The more you know who is invested in the event, the better event you will create for all. The more we work from a framework of connect, communicate, and collaborate the more effective we all become in the process.

In the end, it is not what you think that matters. What matters is that the audience feels they got their monies worth!


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